Phone Number of
La Bouche Rouge is
+33 980 753 107 .
La Bouche Rouge is a Parisian cosmetics brand known for its eco-luxury approach and plastic-free products. Founded by Nicolas Gerlier in 2017, the brand's core philosophy is to offer beautiful, effective makeup while minimizing environmental impact. La Bouche Rouge's key selling point is its refillable lipstick system, where customers purchase a reusable leather case and then refill it with various lipstick shades. The brand also emphasizes the use of natural, traceable ingredients and avoids petrochemical derivatives and microplastics. La Bouche Rouge has gained recognition for its sustainable practices and its commitment to reducing single-use plastic waste in the beauty industry.
Founding and Establishment
La Bouche Rouge, a French luxury cosmetic brand, was founded in 2017 by Nicolas Gerlier, a former L'Oréal executive. The brand is known for its commitment to sustainability, pioneering plastic-free beauty with a focus on refillable lipsticks and eco-friendly packaging. They have been acquired by Beauty Brands Global, a holding company founded by Dilesh Mehta of Designer Parfums.
Key aspects of the brand's founding and establishment:
Founder: Nicolas Gerlier, a former L'Oréal executive.
Founding Year: 2017.
Core Philosophy: La Bouche Rouge is dedicated to eco-luxury, aiming to eliminate single-use plastics and promote sustainable practices in the beauty industry.
Product Innovation: They are known for their refillable lipsticks housed in leather cases, which aligns with their sustainability goals.
Sustainability Focus: The brand prioritizes using natural ingredients, fair trade practices, and upcycled materials.
Market Expansion: La Bouche Rouge has expanded into the Chinese market, with partnerships in major department stores and the opening of overseas flagship stores.
Acquisition: The brand was acquired by Beauty Brands Global in October 2023.
Popularity
La Bouche Rouge, a French cosmetic brand founded in 2017, aims to be a pioneer in eco-responsible luxury beauty. While it has gained recognition for its eco-friendly and ethical approach, its popularity may not yet rival established brands like Lancôme or L'Oréal. La Bouche Rouge's primary focus is on sustainable practices, including eliminating microplastics and plastics from its formulations and packaging, making it a niche brand with a growing following.
Elaboration:
Eco-Friendly Focus:
La Bouche Rouge distinguishes itself by emphasizing sustainable practices, including the avoidance of microplastics and plastics in all aspects of its products. This focus resonates with consumers who are increasingly concerned about the environmental impact of beauty products.
Luxury and Sustainability:
The brand aims to reconcile luxury with eco-responsibility, appealing to consumers who seek high-quality, ethically-made beauty products.
Funding and Growth:
La Bouche Rouge has secured funding from investors like Mirabaud Lifestyle Impact & Innovation, the Chalhoub Group, and BPI, indicating interest in the brand's sustainable approach. In 2022, the brand reported net sales of €3.5 million.
Rechargeable and Ethical Beauty:
La Bouche Rouge emphasizes the concept of "rechargeable beauty," offering lipsticks that can be refilled, reducing waste. It also highlights its commitment to cruelty-free formulations.
Niche Brand:
While gaining recognition, La Bouche Rouge is still a niche brand compared to larger cosmetic companies like L'Oréal or Estée Lauder. However, its sustainable focus and high-quality products have garnered a dedicated following.
Target Markets:
The brand's top markets include France, Japan, and the United States.
Industry Recognition:
La Bouche Rouge has been recognized for its innovative approach to sustainable beauty, paving the way for other brands to follow.
La Bouche Rouge Address
The address of La Bouche Rouge is 31 Bld du Maréchal Leclerc, 34160 · Boulogne. Amber and Musk. 248 bld jean Jaures, 92100.
La Bouche Rouge Email Address
The email address of La Bouche Rouge is
contact@laboucherougeparis.com.
La Bouche Rouge Website
The Website of La Bouche Rouge is
www.laboucherougeparis.com.
La Bouche Rouge contact person
The contact person of La Bouche Rouge is Support Team.
La Bouche Rouge Customer Support Service Phone Number
The customer support phone number of La Bouche Rouge is
+33 980 753 107 (Click phone number to call).
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