Phone Number of
Perfect Diary is
+86 8016036310 .
Perfect Diary is a Chinese cosmetics company, particularly known for its color cosmetics and digital marketing approach, especially targeting Gen Z consumers. The brand focuses on makeup, including lip products, eyeshadow palettes, and face makeup, often utilizing social media influencers to promote its products. Perfect Diary is also expanding into skincare and has been successful in building brand awareness and driving sales through various marketing strategies.
Here's a more detailed breakdown:
Key aspects of the Perfect Diary brand:
Focus on Color Cosmetics:
Perfect Diary primarily focuses on makeup and cosmetics, particularly in the color cosmetics segment.
Digital Marketing:
The brand leverages social media influencers and online platforms to build brand awareness and drive sales.
Gen Z Targeting:
Perfect Diary targets Gen Z consumers, a demographic known for its online activity and influence.
Skincare Expansion:
While initially known for makeup, Perfect Diary is expanding its product line to include skincare products.
Rapid Growth:
Perfect Diary has experienced rapid growth and has become a prominent cosmetics brand in China, according to Harvard Business School faculty and research.
Founding & Establishment
Perfect Diary is a Chinese cosmetics company, particularly known for its color cosmetics and digital marketing approach, especially targeting Gen Z consumers. The brand focuses on makeup, including lip products, eyeshadow palettes, and face makeup, often utilizing social media influencers to promote its products. Perfect Diary is also expanding into skincare and has been successful in building brand awareness and driving sales through various marketing strategies.
Here's a more detailed breakdown:
Key aspects of the Perfect Diary brand:
Focus on Color Cosmetics:
Perfect Diary primarily focuses on makeup and cosmetics, particularly in the color cosmetics segment.
Digital Marketing:
The brand leverages social media influencers and online platforms to build brand awareness and drive sales.
Gen Z Targeting:
Perfect Diary targets Gen Z consumers, a demographic known for its online activity and influence.
Skincare Expansion:
While initially known for makeup, Perfect Diary is expanding its product line to include skincare products.
Rapid Growth:
Perfect Diary has experienced rapid growth and has become a prominent cosmetics brand in China, according to Harvard Business School faculty and research.
Popularity
Perfect Diary's popularity, particularly in China, has been driven by factors like innovative marketing, strong social media presence, and a focus on appealing to younger consumers. The brand achieved significant sales during events like "Double 11", and its use of live streams and celebrity endorsements has further fueled its growth.
Here's a more detailed look at Perfect Diary's popularity:
Factors Contributing to Popularity:
Innovative Marketing:
Perfect Diary has been known for its use of AR (Augmented Reality) technology and gamification to engage consumers, especially Millennials and Gen Z.
Strong Social Media Presence:
The brand leverages platforms like Taobao and TikTok to promote its products and connect with consumers.
Celebrity Endorsements:
Collaborations with well-known celebrities like Troye Sivan have further boosted the brand's visibility and appeal, particularly among young audiences.
Targeted Marketing:
Perfect Diary's marketing efforts are geared towards young consumers, focusing on aesthetics and creating a strong brand identity.
Cultural Collaborations:
The brand has also partnered with cultural institutions and artists to create limited-edition products and campaigns.
Affordable High-End:
Perfect Diary positions itself as a high-end makeup brand at a more affordable price point, appealing to a wider range of consumers.
"Double 11" Success:
The brand achieved record sales during "Double 11" (a major shopping festival in China), demonstrating its popularity and market dominance.
Specific Examples of Popularity:
Record Sales:
During "Double 11" in 2019, Perfect Diary's sales in the first 28 minutes exceeded their total sales from the previous year's event.
Tmall Success:
The brand achieved the highest-selling makeup brand on Tmall during the 2020 "Double 11" promotion, selling over 600 million products.
Offline Store Expansion:
Perfect Diary has expanded its offline presence, opening stores in major cities across China.
Global Recognition:
The brand has been recognized for its innovative marketing and sales strategies, including being named a "unicorn" company and receiving awards at the Tmall Golden Makeup Awards.
Perfect Diary Address
The address of Perfect Diary is 23 East Xuanyue Street, Haizhu District, Guangzhou 510330, Guangdong Province, China.
Perfect Diary Email Address
The email address of Perfect Diary is
support@perfectdiary.com.
Perfect Diary Website
The Website of Perfect Diary is
www.perfectdiary.com.
Perfect Diary contact person
The contact person of Perfect Diary is Support Team.
Perfect Diary Customer Support Service Phone Number
The customer support phone number of Perfect Diary is
+86 8016036310 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Perfect Diary Service Center and
Perfect Diary customer service phone number is given below. The
helpline of Perfect Diary customer service phone number may or may not be
toll free.
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