Phone Number of
Rare Beauty is
+1 888 892 7273 .
About Rare Beauty
Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez. Launched on September 3, 2020, the brand takes its name from Gomez’s third studio album, Rare. Rare Beauty aims to be inclusive by offering a diverse range of 48 foundation and concealer shades. The packaging is also made to be easy to use by people with disabilities with a sphere shape at the top of the applicators which prove to be disability-friendly.
Popularity
Rare Beauty, founded by Selena Gomez, has become incredibly popular due to its focus on inclusivity, mental health awareness, and high-quality, easy-to-use products, coupled with effective social media marketing, particularly on TikTok.
Key Features of Rare Beauty
Inclusivity and Authenticity:
Rare Beauty emphasizes inclusivity in its product range, with a wide variety of shades and easy-to-use packaging. The brand's messaging champions authenticity and positivity, encouraging people to embrace their unique selves.
Mental Health Focus:
Selena Gomez launched the Rare Impact Fund, pledging a portion of sales to support mental health initiatives, aligning the brand with a cause that resonates with many, particularly Gen Z.
High-Quality Products:
Rare Beauty's products, like the Soft Pinch Liquid Blush and Always an Optimist Primer, have gained popularity for their quality and ease of use, with many products going viral on TikTok.
Effective Social Media Marketing:
Rare Beauty leverages platforms like TikTok to showcase its products and build a community, with engaging challenges, makeup tutorials, and honest product reviews.
Celebrity Founder:
Selena Gomez's celebrity status and personal brand have been instrumental to the brand's success, particularly in reaching a younger audience.
Philanthropic Commitment:
The Rare Impact Fund, which supports mental health initiatives, gives Rare Beauty a positive image and resonates with consumers who want to support a cause.
Cruelty-free and Vegan:
Rare Beauty products are cruelty-free and vegan, which is a major selling point for many consumers.
Current Position
Rare Beauty, founded by Selena Gomez, is a thriving beauty brand valued at over $2 billion, with an estimated revenue of $350 million in 2023 and a strong social media presence, known for its inclusive approach and mental health advocacy. As of 2024, Rare Beauty is valued at over US$2 billion. In 2023, the brand generated an estimated $350 million in revenue, reflecting a 50% increase from 2022. By February 2024, net sales had surpassed $400 million over the preceding 12 months.
Rare Beauty Address
The address of Rare Beauty is 222 N Pacific Coast Hwy, El Segundo, California, United States..
Rare Beauty Email Address
The email address of Rare Beauty is
hello@rarebeauty.com.
Rare Beauty Website
The Website of Rare Beauty is
www.rarebeauty.com.
Rare Beauty contact person
The contact person of Rare Beauty is Support Team.
Rare Beauty Customer Support Service Phone Number
The customer support phone number of Rare Beauty is
+1 888 892 7273 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Rare Beauty Service Center and
Rare Beauty customer service phone number is given below. The
helpline of Rare Beauty customer service phone number may or may not be
toll free.
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