Phone Number of
Laura Secord is
+1 (800) 268-6353 .
Laura Secord is a Canadian chocolatier and confectionery company known for its premium chocolates, ice cream, and other treats. Founded in 1913, it operates retail stores across Canada, offering a wide variety of chocolates, ice cream, and other candies. The company is recognized as Canada's largest and best-known chocolatier, with over 400 products and 80 locations. Laura Secord aims to deliver high-quality products and a great customer experience.
Here's a more detailed look at the brand:
Products:
Laura Secord offers a wide range of chocolates, including milk chocolate, dark chocolate, flavored chocolates, and chocolate-covered nuts. They also sell a variety of ice cream flavors, as well as other treats like caramel crunch, cream fudge, and various candies.
Retail Presence:
The company has a strong retail presence in Canada, with over 70 stores across the country.
History:
Founded in 1913 by Frank P. O'Connor, the company is named after Laura Secord, a Canadian heroine of the War of 1812.
Modernization:
In recent years, Laura Secord has been undergoing a modernization effort, including store remodels and the introduction of trendier products, to appeal to younger consumers and stay relevant in a competitive market.
Founding and Establishment
The Laura Secord confectionery company was founded in 1913 by Frank P. O'Connor in Toronto, Canada. O'Connor named the company after Laura Secord, a Canadian heroine known for her bravery during the War of 1812. The first store was located on Yonge Street, with the living space above the store converted into a kitchen for product preparation.
Here's a more detailed look at the founding and establishment:
1913: Frank P. O'Connor opened the first Laura Secord store in Toronto.
Product Innovation: O'Connor personally prepared the chocolates and other confections in the kitchen above the store.
Expansion: The company's success led to rapid expansion across Ontario and Quebec.
Name: The company was named after Laura Secord, a symbol of courage and loyalty.
Popularity
Laura Secord is a well-recognized Canadian chocolatier and confectioner, known for its chocolates, ice cream, and other treats. The brand has a high level of unaided awareness among consumers, with close to 80% recognition. Laura Secord operates a chain of stores and also sells products through various retail channels across Canada.
Key aspects of Laura Secord's popularity:
Strong Brand Recognition:
Laura Secord boasts a high level of unaided awareness among consumers, indicating a strong brand presence in the Canadian market.
Canadian Ownership:
The brand is back in Canadian hands, which may resonate with consumers who prefer supporting local businesses, according to Global News.
Diverse Product Range:
Laura Secord offers a wide variety of chocolates, including dark, white, and flavored options, along with chocolate-covered treats, ice cream, and other confections.
Established Reputation:
The brand has been around for a long time and has a strong reputation for quality and customer service.
Multi-Channel Presence:
Laura Secord sells its products through its own stores, as well as through other food, drug, and mass merchants across Canada.
Online Ordering:
Consumers can also order Laura Secord products online for delivery across Canada and the United States.
Historical Significance:
The brand is named after Laura Secord, a Canadian heroine known for her role in the War of 1812, which adds a layer of historical and cultural significance.
Current Position
Laura Secord is a Canadian chocolatier and confectionery company, currently owned by Jean and Jacques Leclerc, who acquired it in 2010. The company, founded in 1913, has a strong presence in Canada with 128 retail stores and a wide range of chocolate and confectionery products. Laura Secord is undergoing a $10 million initiative to modernize its stores and products, aiming to increase sales and appeal to younger consumers.
Current Position:
Ownership: Owned by Jean and Jacques Leclerc (since 2010).
Location: Primarily in Canada, with 128 retail stores.
Products: Known for premium chocolates, ice cream, and other confectionery items.
Market Position: Canada's largest and best-known chocolatier.
Recent Initiatives: $10 million store and product modernization to attract new customers and strengthen the brand.
Sales Goal: Aiming to increase annual sales by a third to $100 million.
Online Presence: Offers online ordering with delivery across Canada and the US.
Competitors: Freshii, YUM! Brands, and MTY Group are among its top competitors.
Laura Secord Address
The address of Laura Secord is 550 av Godin, Québec, QC, G1M 2K2 Canada.
Laura Secord Email Address
The email address of Laura Secord is
customerservice@laurasecord.ca.
Laura Secord Website
The Website of Laura Secord is
www.laurasecord.ca.
Laura Secord contact person
The contact person of Laura Secord is Support Team.
Laura Secord Customer Support Service Phone Number
The customer support phone number of Laura Secord is
+1 (800) 268-6353 (Click phone number to call).
The postal and
official address, email address and
phone number (
helpline) of
Laura Secord Service Center and
Laura Secord customer service phone number is given below. The
helpline of Laura Secord customer service phone number may or may not be
toll free.
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